Myrick Advertising is ideally set up to help small to mid-size companies that don't generally have a marketing department. What we find most, and where we help the most, is the companies that have one or two-part time marketing employees that have other responsibilities within the organization. What we have noticed over the last 15 years is that companies who have one or two or no marketing people don't have a focused marketing approach. What this means is they are trying different things to see what works and what doesn't, but they are unable to track it day in and day out.
Myrick Advertising puts a lot of energy in getting our partners to be more focused on a marketing strategy. Typically, these strategies are quarterly, but there is not a one size fits all approach to any one company or market. The one thing that we always do is let the analytics point the way. We spend hours looking over the different buckets we set up for our clients to let us know what is working and what is not. We constantly monitor and adjust any digital campaigns that need it, and never let ads run so long that they go stale.
These are the areas that get neglected the most. It is not for a lack of caring, but a lack of time. You can afford everything a larger corporation has in there marketing department with Myrick Advertising for one monthly rate that a small business can afford.
Network Analysis & Ad placement
Personal Account Representative that understands strategic marketing
Most importantly, Experience