Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns through. Information collected on an individual's Web-browsing behavior, such as the pages they have visited or the searches they have made, help select which advertisements to display to that individual.
The technique helps deliver online advertisements to the users who will be the most interested in them. Behavioral data can also be combined with other user information such as purchase history, to create a more complete user profile.
That is the technical definition of Behavioral Targeting, but let me give you the more practical reason why it would be good for your business. Myrick Advertising will get to know who your customers are, and what kind of customer you would like to attract.
Then we will go out and look at the network pixels to find those perfect people in your geographic market, and make those peoples internet experience specific to products that they are looking for from you.